- Focuses on musical ability
- Camera shows the instruments mainly - often done by artists who want to be taken seriously
- Iconic colourings - used on their album covers and logo
- Lighting & pace synced with tempo of the music
- Video simply demonstrating the bands music
Fade Out - Radiohead
- Series of striking images
- Lack of continuity
- Black & white, linked with their serious lyrics of death
- Band performed in the video world rather than a separate setting
- Subtle/subliminal messages
- Cuts in sync with the music, relatively fast to keep the video interesting
Toxicity - System of a Down
- Star boulevard shown, high awkward camera angle to look down upon celebrity culture and society
- Focus on the instruments, code for talented musicians and musicality
- Contrasted backgrounds to show the musicians importance - stand out from the background
- Bands live performance
- Breaks the 180 degree rule
- Close-ups
- Cuts in sync with the tempo
- Lighting and colour change in sync with the tempo
- Low angle shots from the crowd - POV
- Bisects the body awkwardly
- Camera always moving to keep the video flowing
- Iconic clothing/facial hair
- Video related to the lyrics
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