Wednesday 10 November 2010

Narrative video conventions

When September Ends – Green Day
  • Opening dialogue
  • Intimate camera angles
  • Soundbridge
  • Extreme close ups
  • In & out of focus
  • Contrapuntal – contrast of visual & audio in theme/emotion
  • Narrative interlude
  • Images tell the story alone mostly
  • Band performing ‘live’
  • Chronological, temporal continuity
  • Field – code for romance,  love, happiness, summer
  • Realistic, normal setting juxtaposed with war scene


Michael Jackson – Thriller
  • Genre – horror
  • Realistic mise en scene – dusk, insect sounds
  • Iconic costuming for Michael Jackson– white socks, jack-ups
  • Non-diegetic which is not the song itself during narrative
  • Full moon connotes a werewolf
  • Series of close-ups, relatively fast
  • Mise en scene – misty, dark forest, typical horror setting
  • Film within a film
  • Introductory narrative
  • Narrative and artist linked into one
  • Establishing shots of a house


What Hurts The Most – Rascal Flatts
  • Narrative intro
  • Soundbridge over narrative
  • Performer shown in large field – running through, connotes freedom
  • Camera never stops moving to keep in flow with the constant music – very important, else the video looks stale and static
  • Overhead shots show no movement during performance
  • Narrative interlude
  • Band performing in their own world
  • Quick cuts of the band
  • Fade cuts to soften
  • Narrative outro


Telephone – Lady Gaga
  • Establishing shot – barbed wire, low angle, code for prison
  • Cartoonish 1970’s style & colours for credits, yet hard tough font with girl colours to show tough femininity
  • CCTV high angle progressing the narrative
  • Iconic costume linked with the narrative – titillation
  • POV dolly shot
  • Broken 30 degree rule – reminds the viewer that it is a music video deliberately
  • Juxtaposing stylised costumes with the realistic mise en scene
  • Phallic symbolism
  • 180 degree rule broken – again, reminds the viewer they are watching a music video
  • Product placement, as intertextuality mocking the 1970’s style films and TV shows
  • Deliberately awkward shots – cutting characters in awkward areas
  • Close-ups used to show importance
  • Intimate erotic shots
  • Series of stills
  • Narrative included within the song


Ghetto Gospel – 2Pac
  • Narrative intro
  • Stereotypical costumes
  • Defocusing to connote dying
  • Handheld camera to help realism
  • Realistic mise en scene of a ghetto area
  • Never see the artist performing the song during the song – importance on the lyrics and message rather than the artist himself
  • Temporal leaps – begins at the end, shown by a time stamp on the video
  • Graphic match – head to the sun
  • Religious icons, code for a good person

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